About You Services provides a smartphone application for companies to create polls and collect immediate feedback at fingertips and low costs.
Companies nowadays need to make fast business decisions to adapt to the dynamic environment. For small surveys (e.g., asking the audience on the preference between two images/ logos), About You is a much easier and cheaper platform that allows quick collection of responses within 48 hours. Thus, About You has won high-profile customers including Migros, Evian, Nestlé, WWF, and Morand. We anticipate that brands will shift more and more towards such small and fragmented surveys to enable quick decisions; thus, increasing the usage of About You Services.
The software was launched in September 2020. With mainly organic growth, it has acquired over 16k active users with a weekly growth rate of 3%. About You Services rewards users CHF 0.1 per question they answer (max. 10 per day). From the Appstore reviews, we see that incentives go beyond the cash and bring among the users the feeling of engagement and joy. Due to these reasons, the app shows very high activeness and stickiness: ~93% of subscribers are active users while the response rate is at 60%. About You Services also started to allow brands to push sample vouchers to users, and the drive-to-store rate is 10%.
About You Services was founded by Julien Kolly and Nils Rettby. Julien has 17 years of experience in creative and art direction. He has demonstrated a good understanding of user experience, which is key for building the user base and the stickiness of the app. Nils has a neuroscience engineering background and has 15 years of academic and industrial experience. Julien and Nils are further complemented by a team of business developers and software engineers.
Why did we invest in About you? The investment will enable the company to increase marketing activities and replicate their success in the French-speaking regions of Switzerland to the German-speaking parts.
